Despite the stressors and challenges sparked by the COVID-19 pandemic, we at AACE are grateful that 2020 has proven to be a transformational and productive year. This will always be the milestone year that brought the adoption of our new organization name, updated mission and rebrand.
Together, we worked quickly to meet the challenges of the pandemic head-on, keeping the health and wellbeing of our staff, members and the endocrine community top of mind. We found innovative ways to respond to the immediate needs resulting from the health crisis and successfully transitioned nearly all organizational activities to virtual platforms, allowing us to continue to provide critical educational support to our endocrine community.
Below are some of our top highlights of 2020. Though much has changed this year, what has not changed is our commitment to supporting our community members, elevating clinical endocrinology and improving the lives of people with endocrine conditions.
A New AACE Brand
- After many months of research and planning, AACE was most excited to launch a new organization brand in October. This included a new name, along with a revised logo and global website.
- Now known as The American Association of Clinical Endocrinology, the name more clearly defines AACE as a community of individuals who work together to elevate the practice of clinical endocrinology.
The AACE Community
- AACE continues to be a global, inclusive community of more than 5,700 endocrine-focused clinical members, affiliates and partners from every walk of professional life.
- In late 2020, AACE also launched a new community engagement structure with distinct tiers for engagement benefits at affordable prices, as well as welcomed three main categories of participants:
- Endocrinologists, as leaders with voting privileges and Board eligibility
- Healthcare professionals
- Endocrine care advocates
Meeting the Challenges of COVID-19
- At the onset of the COVID-19 pandemic, AACE created the COVID-19 Resource Center to house AACE position statements related to COVID-19 and endocrine conditions, as well as educational telehealth resources, industry news and more.
- AACE leaders also helped to educate the public through media interviews with dozens of outlets. Some highlights include:
- An article in The New York Times that featured Immediate Past President Sandra Weber, MD, FACP, FACE, speaking about the risk of COVID-19 to people with diabetes. An op-ed on the topic by Dr. Weber was also featured in MedPage Today.
- An additional article from The New York Times featuring Dr. Weber and chair of the Lipids and Cardiovascular Health Disease State Network Scott Isaacs, MD, FACE, FACP, speaking about the role endocrinologists in treating patients during the pandemic.
- President Howard Lando, MD, and Secretary Susan Samson, MD, PhD, authored an op-ed in MedPage Today regarding greater adoption of telehealth resources beyond the COVID-19 pandemic.
Virtual Learning and Education
- With a new and improved Learning Management System, AACE continues to expand its offering of online courses to help participants earn CME credit and stay current with treatment issues.
- In May, AACE launched the AACE Master Class, a virtual series that featured live and recorded content from leading experts in endocrinology, as well as the presentations of new research. This first-ever series has been enjoyed by over 400 individuals, and is still available for purchase in our online learning center.
- In October, AACE hosted the first Innovation in Cardiometabolic Clinical Practice virtual conference in partnership with 5 other national organizations.
- The event surpassed expectations with an attendance of over 1,300 individuals.
- This conference featured the reveal of the new AACE/ACE cardiovascular disease algorithm on the management of dyslipidemia prevention, which was included in a cover story by Healio’s Endocrine Today.
- Plans are underway for a second conference in October 2021.
- AACE hosted two unique events this year for endocrine fellows-in-training as part of the Endocrine University program, including an event in at Baylor College of Medicine in February and a virtual event in November. The course was attended by over 550 endocrine fellows-in-training in 2020 alone.
- 2,200+ people participated in AACE’s SCOPE program, a virtual program designed to provide primary care teams with the skills to care for common endocrine disorders.
- The SCOPE program was announced as the winner of the Alliance for Continuing Medical Education 2021 Excellence in Educational Design Award.
- Exploring CGM: Essentials for Primary Care also launched this year, and has successfully trained over 1,600 primary care professionals via live or virtual means so far. The online version of this course is still available here.
- AACE journals announced new editorial leadership this year. Vin Tangpricha, MD, FACE, will serve as the new Editor-in-Chief for Endocrine Practice, and Sina Jasim, MD, MPH, will serve as the new Editor-in-Chief for AACE Clinical Case Reports.
- AACE also announced a partnership with Elsevier to publish both journals beginning January 2021.
- To increase public awareness of thyroid disease, AACE launched the Up To Here campaign, which draws inspiration from the idea that many people with thyroid diseases are figuratively “up to their necks” in frustrating symptoms.
- The campaign achieved the following:
- Drove more than 130,000 clicks to AACE’s ThyroidAwareness.com
- Won a first-place prize at the Modern Healthcare Impact Awards in the Integrated Campaign, Advocacy category
- Featured a video that was accepted in the American Public Health Association 2020 Film Festival
- The campaign achieved the following:
- In conjunction with Diabetes Awareness Month in November, AACE launched The Lowdown on Low Blood Sugar campaign to raise awareness of hypoglycemia and help people at risk be prepared for a low blood sugar emergency.
- The campaign directs people to AACE’s patient-focused website BloodSugarLows.com, and conducted a digital takeover of The New York Times front page, which resulted in exposure to approximately 4 million people.
- The campaign is ongoing, and has also received coverage in Buzzfeed via this article and this quiz.
- Promotion of PrescriptionHelp.aace.com, a directory of prescription affordability programs and resources for endocrine patients, resulted in a 400% year-over-year increase in visitors to that online resource in 2020.
- With the onset of the COVID-19 pandemic, AACE’s promotion of My Diabetes Emergency Plan, an online resource that provides a convenient checklist of the essential items those with diabetes need to have readily available in the event of an emergency, led to a 1,000% year-over-year increase in web visitors in 2020.
- CMS will implement a new evaluation and management fee schedule that, consistent with AACE advocacy, will increase endocrinologist reimbursement on average by 16%. In addition, a new complex patient visit code, G2211, will allow physicians to track time spent on chronic disease management.
- AACE actively advocated for Endocrinologists and their patients to relieve practice burdens during the ongoing COVID-19 public health emergencies. Successes included expanding access to use of telemedicine as well as payment parity for telemedicine and in-person visits. AACE also supported CMS waivers of coverage requirements for insulin pumps and continuous glucose monitors, granted many patients much needed access to vital diabetes technologies.
Website and Social Media
- In the past year, our AACE websites have welcomed over 1.4 million people who viewed over 3 million pages of content from all over the world.
- Redesigned in October 2020, the new AACE.com represents our global community, with the main aace.com site providing important endocrine resources and information to our public audiences, and our professional portal (pro.aace.com) focusing on the critical clinical resources we've long provided for healthcare professionals. AACE.com is a work in progress, and we look forward to building more great resources and content for all of our audiences next year.
- AACE continues to expand its digital reach, including a broadening social media presence.
- AACE’s social posts captivated more people than ever, with a total of more than 7.6 impressions (that's how many times one of our posts appeared on a screen) and over 300,000 engagements (a 620% increase versus 2019!) in 2020 across channels like Facebook, Twitter, and LinkedIn.
- Make sure you follow AACE on social media! Links here to our profiles on Facebook, Twitter, and LinkedIn.
Thanks for a great year!
And those are just the highlights. We look forward to continuing our work to elevate endocrinology to improve global health next year and the many years to come. Join us!